Asset managers big and small, from Carlyle and Apollo to Serengeti and Shamrock, are pushing into the space.
The entertainment industry's love affair with private credit is one of the hottest storylines in Hollywood right now.
Credit lenders are saying "lights, camera, action" to the idea of deploying dollars into movies, TV, and live sports.
Insider previously reported that analysts were warning of the risks that could mount across private credit as rates rise.
Insider gathered details on asset managers' lending strategies in Hollywood, media, and sports.
Persons:
Carlyle, Christopher Marinac, Janney Montgomery Scott, Blackstone, Moody's, Marinac, JPMorgan Chase
Organizations:
Bank of America, Citigroup, JPMorgan
Locations:
Shamrock, Hollywood, Republic